EAT RIP™,
SAVE THE PLANET
OUR PURPOSE
Our purpose is to gradually reduce the consumption of animal meat and replace it with plant based meat.
Only by eliminating animals from the current food system will our planet breathe a sigh of relief, as the effects of climate change would be effectively mitigated.
But sitting around waiting for a culture of meat lovers to jump on a plate and consume "foods" like seitan or tofu is, let's face it, highly unlikely.
At RIP Foods we've created chicken for meat lovers, 100% plant-based, but so succulent
you won’t struggle to make the transition.
Our delicious RIP™ Chicken arrives on your plate in a process that guarantees up to 85% less water consumption, and up to 80% less greenhouse gas emissions than animal chicken.
And this is just the beginning. We're already working on recreating beef and pork - Meat lover pay attention, you'll want to try this!...
ABOUT RIP FOODS
Do you want to know who is behind all this insanity?
We are a bunch of crazy dreamers. We care about the planet, so we're ready to make a difference and leave our mark.
Localised target: the livestock industry. They are the villains of this film. Largely responsible for the loss of wildlife, deforestation, pollution... total climate chaos. They must be stopped.
Difficulty level: Very high. We love meat and we are a tiny "David" against the gigantic "Goliath".
Our motto (well, we borrowed it):
“They did not know it was impossible so they did it".
Degree of involvement: 200%.
At RIP Foods we have found a way to keep the good in the meat, without the bad in the meat.
MISSIÓN
This is the part that inspires us the most. The Planet.
We contribute to restoring biodiversity by reducing the impact of climate change. We call for a new global food system based on 100% plant-based meat consumption.
Our proposal is RIP™ Chicken: 100% plant based chicken meat that is nutritious, juicy, affordable and sustainable.
Did you know that the livestock industry exploits almost 50% of the earth's habitable land area? It is responsible for at least 14% of global greenhouse gas emissions?
It consumes up to 33% of the planet's drinking water?
That's pretty amazing, isn't it?
We don't know about you, but to us it seems too high a price to pay.
At RIP Foods we recreate meat exclusively from plants, consuming a tiny fraction of land, water and energy.
This way you get the best of meat, without the worst of meat.
HOW IT ALL BEGAN
My name is Kevin,
I love to enjoy a good burger as much as the next guy.
One day I happened to stumble across a documentary about climate change and the devastating effects that cow saturation is having on the world.
It was heartbreaking... the annihilation of wildlife, the deforestation, the pollution and its serious health consequences, etc.
I thought, "man, this is real", and at that moment my outlook was forever changed. As they say, "ignorance is bliss'', because I could no longer forget what I had seen.
I decided to change my carnivorous diet to one based entirely on vegetable consumption. The change was mind-blowing. Once my body was freed from the toxins of meat, I began to feel more energetic. I felt good, at ease with myself and with life.
I won't deny it, I missed animal protein, and worse, I felt excluded from my social circle. But it was clear to me: that was the way.
TOFU SUCKS. AND SO DO ALL THE OTHER ALTERNATIVES.
There began a sad pilgrimage in search of a worthy meat alternative, which led me to consume tofu-based foods, seitan and company.
You know my opinion. Tofu sucks. And so do all the other alternatives.
How could I convince the world to stop eating animal meat when the "Planet Friendly'' alternatives are unpalatable? Impossible...
So I assembled an incredible team of meat lovers. Together we worked tirelessly for over 12 months to recreate the tender, inimitable texture of chicken meat. Without a doubt a favourite for everyone.
And so, in September 2021, RIP Foods is born, a 100% plant-based meat brand for 100% meat lovers.
We are going to make history!
Kevin Forssmann,
CEO & Founder
THE TEAM
CEO & Founder
Kevin. Challenger of the status quo since childhood, entrepreneur since adolescence and a guy who thinks you only live once. He likes his plans to work out well.
COO
Sven is in charge of making sure this band plays in harmony. He doesn't miss a beat, and he's always taking notes on his Mac.
OPERATIONS
Dimitra. Deliciously ironic and sarcastic. She doesn't miss a beat. With family values, she enjoys movie days with popcorn and friends. Bullshit.
SALES
Albert, a.k.a. Chuck Norris always tries to be on the battlefield, right next to the chefs. From time to time, he comes by our office to tell us some of his jokes.
DESIGN
Gaston. Everything this man touches becomes art. Gastón is our art director, of course.
BRAND ACTIVATION
Ana is in charge of activating our brand in the coolest events in Spain, from concerts to sporting events.
ADVISORS
Daniela entiende lo que es una love brand y cómo conectar con una comunidad de meat lovers. Así lo demostró en su trayectoria como Chief Marketing Officer de Goiko Gourmet, la mayor cadena de hamburgueserías gourmet en España. ¿Su siguiente reto? Convencer a los carnívoros a probar RIP™.
ADVISORS
Arman es turco con acento americano y disfrutando de la vida en los Alpes suizos. Es el fundador de FoodHack, la mayor comunidad foodtech del mundo.
ADVISORS
Eva es una emprendedora, una científica, inversora, mamá y una idiota ( copiado literalmente de su LinkedIn).
ADVISORS
Mark is a managing partner at Marwyn Capital in London and his investment advice will ensure that we don't have to break our piggy bank.
OPERATIONS
Our first production facility is located in Barcelona, Spain. We are partnered with a co-manufacturer who provides RIP Foods with additional production capacity to bring you our succulent RIP™ Chicken. As we open markets, we will welcome new co-manufacturers to support us in the RIP project. Our mission is to expand a compassionate way of life with plant based food.
OUR PRODUCTS
RIP™ Chicken is 100% plant-based meat.
Everyone loves chicken, right? Well, that's RIP™ Chicken. Authentic chicken flavour, (but without the chicken...)
In a unique 100g format, RIP™ Chicken is incredibly versatile and mouldable. You can cook burgers, burritos, nuggets, kebabs and much more!
Grilled, barbecued, grilled, pan-fried, steamed, or battered?
Which RIP™ are you in the mood for today?
One thing's for sure... you'll get flavour and juiciness in every bite. And Chef, you can easily substitute it in any recipe!
That's the magic of our product.
MEATRIX™, OUR MAGIC RECIPE
All meat alternatives have one thing in common... they disappoint.
Either because of...
- Their tasteless flavour
- A strange texture that doesn't even come close to animal meat...
- Both of these things
Have you ever wondered why?
In the vegetable meat industry the focus is on the vegetable protein source, but it's the fat that makes the difference.
Meatrix™ is our revolutionary recipe that manages to recreate the authenticity of meat, flavour, texture, complex aromas... you'll think you're eating actual animal meat!
RIP Foods steps up and changes the rules of the game. Meatrix™ takes vegetable meat to another level. Thus, we become the real substitute for animal meat (without the meaty badness).
Sorry, tofu, seitan, and various substitutes.
GAME OVER.
DOWNLOAD THE RIP™ FOODS PROFILE NOW!
Interested in knowing more? Download the RIP™ Foods profile now! Love downloading documents? Well, here's everything about us, in a nutshell.
SUBCRIBE TO OUR NEWSLETTER
